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What Happened to WestJet? A Viral Moment and a Bigger Problem
WestJet didn’t just have a bad week — it had a viral moment that cracked open a much bigger conversation about air travel in Canada.
Garrett Gaudet
Jan 92 min read
The Fall of Hudson’s Bay: How a Canadian Icon Lost Its Way
A deep dive into the customer experience and retail missteps that led to Hudson's Bay's demise.
Garrett Gaudet
Jun 4, 20257 min read
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