It starts with a vision. The vision is the guide that precedes the design process. From there, the strategy is injected into the equation. How do I want to position my brand? What content will market my business effectively? Will this content create an emotional response? After discovering what the client/brand is trying to achieve. It is my responsibility as the content creator to generate the appropriate form of content. I then create a customized graphic, video, blog or podcast that aligns with their marketing goals. Each client is unique with a distinct brand and aspirations. Working collaboratively with a client is an opportunity to work with a business owner and to ensure the execution of their vision to their target market. Client success is my success.