How Dutch retailer HEMA will succeed in Canada

On July 4th, the Amsterdam based retailer HEMA announced an expansion into the United States (via & Canada with independent retail stores and shops inside large Walmart locations. In the Fall, HEMA will open its first store outside of Europe & Asia with a new store in Ontario, Canada. What is HEMA (an introduction for Canadians)? HEMA is a Dutch department store that was founded in Amsterdam with its first store opening in 1926. The brand has become an institution in the Netherlands with low prices on quality products featuring unique modern design. HEMA stores offer a wide assortment of products such as clothing, household products, office stationary, kitchenware, cosmetics, fo




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